,Have you thought about the value that you are providing to others? This is a question that individuals, teams and companies should be able to answer. If you haven’t considered it before, it is something that should be very visible to your clients and customers. In this article called 7 Ways Not to Screw Up Your Value Proposition by Mark Coronna, he says ” a value proposition is a powerful summary of who you are and what you offer. It defines what is distinct and valuable for those prospects and customers that you want to reach.”
When you are a company, it is really sharing why you exist. Why do you get up in the morning and do what you do for your customers? Sharing some of that with your customers builds affinity with them and they see why your company exists and what value you are providing to them. You may want to revisit the value proposition that you provide as that may change over time, but your why should always hold true.
This also holds true for an individual or a team. Are you providing value in your own organization? This is something that leaders look at in their organizations. If you have a team or an individual who is not providing value, then the leadership may ask why do they need to keep that person or group? Ask this question for yourself and your team on a regular basis. Ensure that you are communicating the value that you and your team are providing so everyone is aware. Be intentional about your value proposition and see how much it can do for both your personal and company brand!
What is your value proposition? If you don’t have one, we can work on that together! Send me a note and let’s get started!!