This month’s topic will be focused on Personal Brand.
We have all seen lots of products and brands marketed on many different mediums, such as TV, Magazines, Internet, etc. But have you ever considered how to market yourself and your career? “Personal branding is the practice of people marketing themselves and their careers as brands.” Being intentional with crafting your image at work and outside of work shapes how you as a “brand” will be viewed professionally.
When you think about your professional image, it can be defined in this way which comes from Laura M. Roberts: “Your professional image is the set of qualities and characteristics that represent perceptions of your competence and character as judged by your key constituents (i.e. clients, colleagues, superiors, subordinates.)” Look for more information on these characteristics in the upcoming blogs this month!
People will make snap judgments within the first 2-3 seconds of meeting you. How do you want people to see you or think about you in terms of your reputation and career?