Credibility is such an important piece of your Personal Brand. Expertise, trust, composure, conviction, energy and appearance are the six components that are usually included when you look at the credibility of someone. Measuring it is challenging, because it is not always in your control. It may be based on the collective set of other people’s opinions. If your credibility needs to be improved, then it is important to focus on being your best in these six areas every single day.
Build your:
- Expertise by continuing to learn and becoming a subject matter expert
- Trust by creating authentic and genuine relationships that support the success of each person
- Composure by remaining calm and supporting others as they go through challenges or major change
- Conviction by using your influence to move things forward and demonstrating courage to stand up for what you believe in
- Energy by showing up for conversations with the passion that you have for the topic being discussed
- Appearance by dressing appropriately for the role that you have or that you want
Think about your credibility as a savings account that you continue to put deposits into each day. When you need to draw against your “credibility account” it will be available with a surplus that you can use. This can help you when you have a day when you aren’t at your best. People will give you the benefit of the doubt because of the high level of credibility that you have been collecting all this time. How much do you have saved up in your “credibility account?”