personal brand

Mastering the Art of Personal Branding: Building an Authentic Image

Many of your peers have great experiences, skills and knowledge that might be similar to yours, so what makes you different? How do you add value? What makes you unique? Everyone has to figure out this answer for themselves. Being able to articulate your brand through conversations and actions can make a big difference with people who can have an influence on your career. What is your personal brand? I love to ask clients to describe their personal brand at…
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What Can Coaching Do for a Leader?

I saw this article from Lolly Daskal, author, and executive coach, called How Can an Executive Coach Make You a Great Leader? It reminded me that there are so many benefits for a leader who has a coach. I wanted to share some of my experience of having a coach and ideas for you to consider should you decide you might want to hire a coach.  The Beginning of My Coaching Experience I remember when I hired my first coach in 2012….
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Do You Have a Strong Personal Brand?

Are you paying attention to your personal brand? Some people may refer to a personal brand as your image. If you aren’t familiar with the term, here is a great definition from Laura Morgan Roberts in an article titled, Creating a Positive Professional Image. She was quoted to say, “Your professional image is the set of qualities and characteristics that represent perceptions of your competence and character as judged by key constituents (i.e. clients, colleagues, superiors, subordinates).” You will see that at times, the…
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What Is Your Personal Brand Saying About You?

It’s time to check in on the perception of your personal brand. What perception do you think that you have and is it the one that you want?  Your personal brand is judged by people each and every day, usually in the first few seconds. As soon as they meet you they are looking at your appearance, listening to what you say and also how you say things. Their brain automatically creates a perception as they measure you against an…
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How Can Your Perception Impact Your Personal Brand?

John who had been leading his new team for about a year, came to me and said he wanted to be viewed by others as strategic. I asked him why it was important for him to be viewed as strategic? He said that his manager gave him feedback that he wasn’t being strategic enough and that he was still too focused on the details. His manager said that this was creating a perception that he didn’t have what it takes to…
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Can I Create My Own Personal Brand?

Do you know what your personal brand is? Many people operate on autopilot with a lack of understanding about how they are perceived. Your brand is the first 3-4 things that people think about you when they see you or talk to you. These traits are what you are known for and what makes people know, like, and trust you. Everyone has to figure out for themselves what makes their brand unique and find ways to stand out.  Do you want…
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What the Heck is a Personal Brand Anyway?

Your reputation is your personal brand.  It is the first thing that people think about you and how they see you. I have often equated it to a bank account. Money goes into the account as you accomplish things and add to your reputation. If things don’t go well and a few mistakes are made then you may have to make a withdrawal against your balance. If you have enough in the account because you have a strong reputation, then…
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What Will People Say About You When You Leave The Room?

Today’s blog is by our guest contributor, Mona Reiser.  She shares her perspective on the importance of managing your personal brand at all times! Do you have a personal brand?  Amazon’s Jeff Bezos’ definition of personal brand:  “It is what people say about you when you leave a room.” There are many examples where this occurs.  How often have you been in the room after someone has just left and you have been part of the commentary that swirled around…
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